Many scientists use Twitter to promote their research and many journalists use it to monitor them. Twitter has itself become a research ground. It is also used by scientific editors, universities, their peers. Above all, social networks allow them to position themselves, to make direct communications, and to attract visitors to their lab website, newsfeed or… conference.
Attending a conference is a great opportunity to share your results, connect with people in your domain, and learn new insights. A lot of effort goes into preparing presentations and these should be leveraged beyond the limited time and audience of the conference to make the most out of your time.
We will share with you insights on how to build a Twitter strategy to increase your reach before, during and after the event, and to connect with other attendees and expand your network.
Emilie Pralong, Founder at RADAR RP
Emilie has built a range of competences on top of her brevet in public relations and two specializations, one in strategic writing and the other in social media. She started her career in 2007 at the Brain Mind Institute of the EPFL, followed by the National Center of Competence in Research Synapsy.
For five years, she has closely monitored scientific research, with a particular focus on neurosciences. Working at the heart of the scientific and technological hub of the Leman lake region was a fascinating experience. When Emilie joined the Lausanne-based public relations agency Cadence Conseils in 2012 - first as a project manager and then as head of mandates -, she brought along a strong desire to support meaningful projects in the fields of science and health.
After seven years of external PR experience with the agency, she founded her own company to dedicate herself fully to her favourite areas of interest.
Moderator: Emanuela Jurietti, Director of Marketing & Communications at Biopôle SA
Emanuela Jurietti is Director of Marketing & Communications at Biopôle SA, based in Lausanne, Switzerland. Since she took up the role in 2018, Emanuela has led Biopôle’s team efforts in internal and external communications; she is also a member of the management team. Before joining Biopôle SA, Emanuela delivered digital communication and media relations services as a PR consultant at Cabinet Privé de Conseils in Geneva. Emanuela has previously held communications positions at VirtaMed, a Zurich-based company specialising in virtual medical simulation, and Ticino Turismo, the organisation that develops and implements the tourism strategy for Switzerland’s Italian-speaking canton. With an impressive background in media relations and corporate communications, Emanuela helps Biopôle companies to increase their visibility.
SAVE THE DATE: LIFE SCIENCES MARKETING & COMMUNICATION SERIES
For many start-ups working in life sciences, it can be challenging to get noticed by the right people, at the right moment. At Biopôle, we help our member companies by connecting them with experts from various fields, from investors to lab suppliers. In this special series on life sciences in marketing and communication, attendees will be able to ask our communication consultants their questions and get feedback on specific projects.
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