According to research at 3M Corporation, we process visuals 60,000 times faster than text. Moreover, complex concepts may be better explained with an image than with a long explanatory text. As the adage says, a picture is worth a thousand words. The impact that a carefully designed figure, whether it represents a scientific process or a dataset, can have on your audience is tremendous. It is important that it is attractive, but maybe more importantly, when it illustrates science, that it is accurate and not misleading.
In the presentation, we’ll show a few examples of the use of data visualization and scientific illustration that you may benefit from.
Stéphanie Boué, Consultant at Consultants in Sciences
Stéphanie Boué holds a biotechnology engineering degree from the Ecole Supérieure de Biotechnology de Strasbourg (ESBS) and a PhD in molecular and cellular biology from the European Molecular Biology Laboratories (EMBL) and the University of Strasbourg. After an initial academic career in regenerative medicine in Barcelona, she joined Philip Morris International R&D to work on computational analysis of toxicological assessment data and went on to develop and lead PMI’s scientific transparency platform (INTERVALS, www.intervals.science). During her career, she developed a passion for scientific illustration and data science, using business intelligence tools (Tableau, PowerBI) to create powerful interactive data reports and visualizations. Combining science, data, and design, she now works as a freelancer and collaborates with Consultants in Science to provide scientific illustrations and data analysis and visualizations.
Moderator: Emanuela Jurietti, Director Marketing & Communications at Biopôle SA
Emanuela Jurietti is Director of Marketing & Communications at Biopôle SA, based in Lausanne, Switzerland. Since she took up the role in 2018, Emanuela has led Biopôle’s team efforts in internal and external communications; she is also a member of the management team. Before joining Biopôle SA, Emanuela delivered digital communication and media relations services as a PR consultant at Cabinet Privé de Conseils in Geneva. Emanuela has previously held communications positions at VirtaMed, a Zurich-based company specialising in virtual medical simulation, and Ticino Turismo, the organisation that develops and implements the tourism strategy for Switzerland’s Italian-speaking canton. With an impressive background in media relations and corporate communications, Emanuela helps Biopôle companies to increase their visibility.
SAVE THE DATE: LIFE SCIENCES MARKETING & COMMUNICATION SERIES
For many start-ups working in life sciences, it can be challenging to get noticed by the right people, at the right moment. At Biopôle, we help our member companies by connecting them with experts from various fields, from investors to lab suppliers. In this special series on life sciences in marketing and communication, attendees will be able to ask our communication consultants their questions and get feedback on specific projects.
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