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Biopôle Q&A: Boost your market exposure thanks to your employees

Employee advocacy is the fastest way to an effective organic communication on social media. Your employees are indeed the faces of your business and ensuring that they prosper helps guarantee the success of the entire organization.

During this Q&A session with Ricochets Communication, we will thus discuss what is employee advocacy, what are the requirements for an advocacy program and how to create one.


Robin von Känel, Founder at Ricochets Communication

Founder of Ricochets Communication, the first employee advocacy agency in Switzerland, Robin von Känel teaches every year in Professor Felicitas Morhart’s DAS Marketing class, “Effective Personal Communication” at HEC Lausanne. A columnist for Bilan, he also teaches seminars on personal branding and digital communication in several startups accelerators, such as MassChallenge and Genilem.


Moderator: Emanuela Jurietti, Director of Marketing & Communications at Biopôle SA

Emanuela Jurietti is Director of Marketing & Communications at Biopôle SA, based in Lausanne, Switzerland. Since she took up the role in 2018, Emanuela has led Biopôle’s team efforts in internal and external communications; she is also a member of the management team. Before joining Biopôle SA, Emanuela delivered digital communication and media relations services as a PR consultant at Cabinet Privé de Conseils in Geneva. Emanuela has previously held communications positions at VirtaMed, a Zurich-based company specialising in virtual medical simulation, and Ticino Turismo, the organisation that develops and implements the tourism strategy for Switzerland’s Italian-speaking canton. With an impressive background in media relations and corporate communications, Emanuela helps Biopôle companies to increase their visibility.



For many start-ups working in life sciences, it can be challenging to get noticed by the right people, at the right moment. At Biopôle, we help our member companies by connecting them with experts from various fields, from investors to lab suppliers. In this special series on life sciences in marketing and communication, attendees will be able to ask our communication consultants their questions and get feedback on specific projects.

Event details

Time (CET)
17:00 - 18:00
Biopôle SA & Ricochets Communication
Online Q&A