What core purpose drives your work, and how do these multidisciplinary fields shape your long-term vision as a company?
Bewe operates at the intersection of rigorous clinical neuroscience and scalable digital technology. Our core purpose is to solve the global metabolic health crisis by addressing its root cause: the brain’s automatic reward system. While traditional nutrition relies on willpower – which biologically fails long-term – Bewe leverages neuroplasticity to retrain the brain’s response to food cues.
Our vision is to establish this unique ‘neuro-behavioural’ layer as a seamless, accessible component of the global standard of care. We are building a future where metabolic health is managed holistically, where Bewe acts as a powerful, non-invasive companion that complements clinical treatments and lifestyle changes, ensuring sustainable habits by aligning the brain’s reward system with health goals.
What aspects of your company culture best reflect how you collaborate, explore ideas or approach scientific challenges?
Our culture is defined by the creative synergy between a serious research lab and a dynamic game studio. We operate with the scientific rigor of a university spin-off but execute with the agility of a tech start-up. Collaboration at Bewe relies on translation – neuroscientists think like game designers, and developers understand clinical protocols.
We foster an environment of intellectual curiosity and shared purpose. You’ll often find us ‘play-testing’ our latest levels together or debating behavioural mechanics over coffee. We don’t just build features; we test hypotheses as a team.
‘Working at Bewe feels like high-performance training. We balance the speed of a tech scale-up with the precision of a clinical lab. It’s rare to find a culture where commercial growth is so deeply disciplined by scientific integrity – we don’t just sell an app; we deliver a health outcome.‘
Barnabé Delarze, Head of Growth
What kinds of backgrounds, skills or mindsets tend to succeed in your environment? Are there specific expertise areas you are currently seeking, or qualities that make someone a strong fit for your team?
The profiles that succeed at Bewe are ‘hybrid thinkers’ with a passion for tangible impact. We look for individuals who possess deep domain expertise – whether in neuroscience, AI or game design – but who refuse to stay in their silos.
We value resilience, adaptability, kindness and a sense of humour. Our team thrives on the challenge of balancing the rigorous structure of a medical device with the creativity required to drive viral user engagement. If you are someone who appreciates the precision of a Swiss watch but operates with the agility of a Silicon Valley sprint, you’ll fit right in.
Bewe participated in Biopôle’s Innovate4Life programme in 2025. What motivated you to take part in the initiative, and how did the presence of a master’s degree intern from the Swiss Federal Institute of Technology Lausanne (EPFL) support or enrich your research projects?
Bewe participated in the Biopôle/EPFL Innovate4Life initiative to solve a critical operational challenge: bridging the gap between academic neuroscience and scalable product engineering. We needed talent capable of navigating the complex intersection of ‘serious gaming’ and clinical rigour.
The programme connected us with two exceptional EPFL talents who became integral to our R&D velocity: Marwan Azuz (Backend) and Kelvin Kappeler (Game Development). Marwan was pivotal in strengthening our backend infrastructure to support scalable user data management, ensuring our architecture could handle the transition from pilot to commercial scale. Kelvin took on the challenge of translating our patented neurocognitive protocols into engaging gameplay mechanics in Unity.
‘The internship allowed me to see my code directly impact patient behaviour. It wasn’t just about making a game fun; it was about making it clinically effective. That sense of purpose is why I stayed.’
Kelvin Kappeler, Game Development
From your perspective, what did the student gain during their time at Bewe? What do you believe made their learning experience particularly impactful?
From an operational perspective, the students bridged the ‘translational gap’ typical in medtech. They moved beyond standard academic coding to apply Lean Startup principles, iterating rapidly on features that had to be both user-friendly and clinically valid.
They gained cross-functional agility: through working directly with neuroscientists and business leaders, they learnt to translate complex biological requirements into technical specifications. They also gained exposure to the regulatory reality of digital health. This experience transformed them from students into product-focused engineers capable of delivering value in a high-growth, regulated environment.
Bewe is still evolving, with new scientific and technological milestones ahead. Why is this an exciting moment to join your team? What can future candidates expect in terms of impact, upcoming projects or opportunities to influence the company’s direction?
This is a strategic inflection point for Bewe. We have moved beyond proof of concept and are now entering the scaling phase. With robust clinical validation and major commercial pilots underway, joining now means building the engine for global expansion.
New team members will directly influence our next major leaps: the launch of our AI-personalisation engine, expansion into new verticals like alcohol and tobacco, and our entry into the US market. You won’t just be an employee; you’ll be an architect of a new category of digital health. We offer the rare opportunity to build a product that creates lasting value for healthcare systems while meaningfully improving millions of lives.
