Biopôle events

20.06.2019 12:00Unicorn or Dragon: How to Tap into Chinese market for growth


With a population over 1.3 billion and 1 billion cyber citizens, sharing 1/5 of world GDP, China is now the second largest economy in the world. It is definitely a booming market.

Global business leaders consider China as a key market in their global business strategies. It is also essential for global ambitious entrepreneurs to understand the way of doing business in China taking into account the important potential of the Chinese market. Expanding to China becomes a must but with challenges to lead ahead.

This speech provides a unique opportunity for start-ups and scale-ups to learn how to avoid failures, overcome difficulties and succeed in China. It provides deep insights into Chinese business models and ways to enter the Chinese Market.

  • China’s inexorable Rise
  • Innovation and Entrepreneurship in China
  • 12 Top Industries Unicorn in China
  • Why Companies fail in China?
  • How to tap into Chinese Market for growth?


Bo Ji

Bo Ji is the Founder of China Start, an inspiring TEDx speaker, a Chinaprenuer, and a game changer in the global startup ecosystem. Bo is currently the Assistant Dean & Chief Representative for Europe at Cheung Kong Graduate School of Business (CKGSB), a top business school with more than 10,000 chairman/CEO level alumni in China. Bo had an over-20-year successful corporate career in Global Business Development, Innovation, Strategy, Supply Chain Management, M&A, etc. He served as the senior executive at the headquarters of many fortune 500 companies such as Monsanto, Cargill, Pfizer, Wrigley and Mars. After a long corporate life, Bo became a serial entrepreneur and investor. Bo founded the “China Start” to bring global startups and scaleups to China. He created a paradigm shift for global startups to expand to China instead of Silicon Valley.


Time & Location

Thu, June 20, 2019, 12:00 PM – 2:00 PM
SE-B Building – Ground Floor, Route de la Corniche 5, 1066 Epalinges

Lunch is offered but seats are limited*; first come first served! *Members and academic neighbours of Biopôle shall have first priority. Biopôle SA reserves the right to hold registrations of external guests.


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